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MicroStrategy Business Intelligence Solutions

Communications Solutions

Cable · Media · Telecommunications · Utilities

Communications companies use Business Intelligence software to continuously improve the products and services they offer, while reducing customer churn and improving customer profitability.

Nine of the top 10 global Communications companies rely on the MicroStrategy BI platform to make more effective decisions, especially in the following business areas:

Customer Analysis

» More accurately determine the lifetime value of customers by not only analyzing current contracts, but by also combining analysis of customer behavior, life events, contracts, and usage information

» Measure profitability by customer through the combination and analysis of customer data across all services in use

Operations & Financial Analysis

» Improve revenue assurance by viewing billing and account information at a more granular level and analyzing outstanding payments, underpaid services, and other issues

» To improve analysis of customer base, measure financial results specific to a service offering by combining aggregate financial data with customer usage statistics of each service

Sales & Marketing Analysis

» Prevent churn by targeting the most profitable customers as well as the customers most likely to leave with promotions, offers, or personalized VIP services

» Target customers that are most likely to respond with offers that highlight a small, personalized subset of offerings, as opposed to the entire spectrum of offerings in the portfolio

Product Analysis

» Combine services into bundles and price them effectively by analyzing and predicting effects of business and subscribers, based on historical trends of promotions and attrition

» Utilize customer statistics, especially demographics, billing history, and usage patterns, in the product development cycle to create services targeted directly at a specific customer segment

Service & Call Center Analysis

» Improve customer trouble resolution by combining physical implementation data with customer account data to isolate and solve technical issues faster

» Improve the speed and accuracy of getting a newly developed service set up in provisioning and billing by simplifying the reports each time a service is developed

» Focus customer service improvements and training updates on the highest profitability services, by analyzing the amount of customer service requests in comparison to the advent of new services or increased adoption by existing customers


 Customer Quotes
 

"With MicroStrategy's software, our employees will have the ability to create their own reports, and that helps support our goal of generating and internally disseminating timely, in-depth reports on key aspects of our operations. MicroStrategy offers ease-of-deployment, ease-of-use, ease-of-administration, exceptional scalability and powerful analytics that can drill down to the most minute detail." – Eric DeSimone, Director of Business Intelligence Systems, Comcast

"Our MicroStrategy system is a valuable component of our business, as the technology enables our employees to review and analyze information to make better business decisions. By adopting MicroStrategy technology across the enterprise, we have seen the speed by which decisions are made and productivity levels increase. MicroStrategy's intuitive Web interface lets users analyze and share corporate data with ease, and satisfies the business requirements of our widespread end-user community." – Luis Morán Abad, Manager of Technology Architecture & IS, Telefónica