Pharmaceuticals Solutions |
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Pharmaceutical companies use Business Intelligence software to excel in an increasingly competitive market by improving product development, enhancing go-to-market strategies, and optimizing their supply chains. Nine of the top ten global Pharmaceutical companies rely on the MicroStrategy BI platform to make more effective decisions, especially in the following business areas: Customer Analysis» Develop more targeted customer profiles that focus not only on products, but also on the ability to pay for them by analyzing historical health trends in combination with demographics » Identify and target individuals and demographics that could be considered “undiagnosed” with educational campaigns whose goal is to encourage these individuals to get screened and tested for possible issues » Combine product sales information with customer groups and customer channel information to analyze what tends to lead customers to fill prescriptions at a more consistent rate or what leads physicians to prescribe certain drugs at a higher rate Operations & Financial Analysis» Analyze the prescription activity in a geographic region or area to make sales force adjustments according to market size or penetration » Dissect buying trends from the largest customers (managed care providers and governments) to proactively create price points that benefit both the buyer and the organization Sales & Marketing Analysis» Provide mobile analytics to a sales force that is consistently disconnected, allowing them to answer not only detailed drug information questions, but also historical and trending questions » Target physicians who have high prescription rates of a certain drug or treatment with new drug information that treat complementary symptoms or conditions Product Analysis» Analyze buying tendencies and treatment outcomes to create more drug and product variations tailored directly towards different age groups and risk factors » Combine demographics and patient historical trends to target “quality of life” needs of patients (i.e., lifestyle drugs) that improve the day-to-day living standards of patients, especially for non-acute medical conditions Supply Chain Analysis» Improve production schedules through analysis of which products stay on the shelves the longest and how well each product is selling » Manage inventories more efficiently based on historical trends and patient behavior to prevent stock-outs at retail and pharmacy locations  Customer Quotes
"Aventis Pasteur relies on the MicroStrategy platform to power its most critical, business intelligence applications across the enterprise. Based on our internal success using the MicroStrategy platform, we plan to extend the reach of our business intelligence applications by distributing personalized and relevant business insight to our customers and suppliers." – Aventis Pasteur"MicroStrategy business intelligence gives us a better understanding of the market, and helps us meet expected market share goals for our products. In addition, the performance and scalability of our MicroStrategy-based application is remarkable, allowing our users to be more productive and efficient." – Keith Megay, Senior Manager of Commercial Data Warehousing at AstraZeneca |
MicroStrategy Solutions for Pharmaceuticals Briefing
Business Intelligence and Pharmaceuticals White Paper